Brochure

Background

Who are they? What are they? What do they do?
Questions that the Prince of Wales faced when asked about the 16 charities that form the Prince's Charities. We were approached to showcase all of the charities by creating a document from design right through to distribution which would encourage the organisations to collaborate in their marketing. Each charity had to be presented with an equal presence with a relevant image that would express the essence of the work they do.

 

Solution

Supplied with the new Prince's Charities logo, a selection of images and copy, we co-ordinated the entire design and production of the brochure liaising with St James' Palace and each individual charity. We secured contributions to the litho printing and supply of paper and ensured that the Charities newly designed logo was reproduced precisely.

 

Result

Creating the first and most significant piece of combined collateral for the charities we helped to raise their profile, distributing to over 70 charities/companies nationally and internationally. The 16 organisations have come to identify with the brochure as one that gives them context and they use it as a marketing tool.