Travel Retail

Following on from the success of the global multilingual campaigns that 9 Impressions produces, Clinique Travel Retail EMEA invited us to project-manage their monthly product focus campaign. This takes place at airports throughout the UK, Europe and the Middle East and involves a different product focus each month.

Supplied with concepts from the US, 9 Impressions follows Clinique’s brand guidelines setting up base artworks for their campaign light boxes, under guidance from Clinique Travel Retail in the UK. 9 Impressions project-manages copy adaptation, typesetting and artworking into over 12 different languages, including Russian, Swedish, Turkish and Chinese. We liaise directly with Clinique marketing departments throughout Europe ensuring smooth and rapid proof traffic and approval.

Each month 9 Impressions supplies Clinique with 72 different artworks for their European and Middle Eastern markets and 56 different artworks for their UK and Irish airports including Heathrow, Gatwick, Stansted, Manchester, Dublin, Edinburgh and Glasgow.