Seasonal Direct Mail Campaign – UK

Background

Bobbi Brown UK was looking for a single agency to provide design, print and mailing for their quarterly mailers. Previously this was handled by three separate companies and required the time consuming supervision by one of their
marketing team.

 

Solution

Having seen our work for sister brand Clinique, Bobbi Brown knew they could trust us to solve their problems while providing a solution that would look and feel effortless. We implemented an effective and seamless direct mail campaign for Bobbi Brown using a master design but personalised for each of their 35 stores.

 

Result

By providing a single point of contact we freed up their team member to regain their focus on marketing. This campaign reaches over 60,000 clients four times per year.