Product Guides

Every Aveda outlet has a product guide: a booklet in landscape format, which sits on the counter or beside their products. The initial design for the guide was created in the US and given to us to adapt and roll out across their European markets, while maintaining their corporate image.

Handling all design, copy adaptation and proofing for these guides we liaise with all European representatives tailoring artwork to their specification. Our attention to detail is essential in ensuring that all images and copy, which include pricing, are spot on.

We print and distribute a cool ½ million Aveda product guides twice a year which go out to over 600 salons and stores in nine countries within Europe.