Brand Guidelines

Asprey approached us as they were experiencing problems in maintaining brand consistency. For example, their signature colour purple was being reproduced by various agencies with no agreement on an exact reference. Without guidelines of any form it had been a case of hoping for the best.

The design team at Asprey knew that our eye for detail and understanding of colour print processes would resolve their problem. Through collaboration with Asprey and using our knowledge of their brand we produced a set of guidelines that could be used for all their design and print work.

These guidelines continue to be used by Asprey for the consistency their image needs.