9 Impressions supports Aveda’s Global Travel Retail Campaign
12/01/2010
On 8th December 2009 Aveda launched their first airport concession in Seoul Incheon International Airport, relying on 9 Impressions to project-manage and produce all relevant marketing materials in dual-language Korean and Japanese.
Travel Retail is a new initiative for Aveda , and materials were unique to Aveda’s international marketing. Included were multi-use showcards, mission folders, handout cards, header cards, belly bands, tent cards and shelf signage.
All were produced in close liaison with the US head office as well as local market contacts in Japan and Korea, in record time and to a tight budget.
Travel Retail is a new initiative for Aveda , and materials were unique to Aveda’s international marketing. Included were multi-use showcards, mission folders, handout cards, header cards, belly bands, tent cards and shelf signage.
All were produced in close liaison with the US head office as well as local market contacts in Japan and Korea, in record time and to a tight budget.